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Eco Drinkware

Responsive Website Design & Development · User Experience Analysis · WordPress Development · E-commerce Marketing Platform

Ecodrinkware, a sustainable branded drinkware supplier, already had an established website in place. However, as their marketing strategy evolved, they required a more flexible and performance-driven platform to sit within their wider marketing portfolio. The goal was not simply to have a brochure site, but to create a digital environment capable of supporting serious A/B testing, campaign tracking and conversion optimisation.

EcoDrinkware Home Page

overview

To design and develop a high-performance website that complements Ecodrinkware’s existing digital presence while enabling structured A/B testing and data-led marketing campaigns. The platform needed to support experimentation, track user behaviour effectively and provide measurable insights to refine digital strategy and maximise return on advertising spend.

challenges

Ecodrinkware already had an online presence, but the existing setup was not built with structured experimentation in mind. As paid advertising and digital campaigns became a stronger focus, the business required a website environment that allowed landing page testing, messaging variation and conversion tracking without technical limitations.

The platform needed to support clear campaign segmentation, track user journeys accurately and integrate smoothly with analytics and advertising tools. At the same time, it had to maintain brand consistency, performance speed and a seamless user experience. It was essential that experimentation did not compromise professionalism or customer trust.

solutions

Bright Website Design developed a performance-focused WordPress platform designed specifically to support digital marketing experimentation and measurable growth.

  • Mobile Responsive Design
    The website was built with a fully responsive framework to ensure consistent performance across all devices, allowing campaign testing to generate reliable cross-device data.
  • Conversion-Focused Page Structures
    Landing pages were strategically structured to support A/B testing of headlines, calls to action, layouts and messaging. This enables clear measurement of user engagement and conversion improvements over time.
  • Analytics & Tracking Integration
    The platform was configured to integrate cleanly with analytics and advertising platforms, allowing detailed monitoring of user behaviour, campaign attribution and goal tracking.
  • Performance Optimisation
    Speed optimisation and streamlined code ensure campaigns are not negatively affected by slow load times, protecting both user experience and advertising performance scores.
  • Scalable Marketing Framework
    Built transparently on WordPress, the website allows the Ecodrinkware team to duplicate, adapt and refine landing pages easily, supporting ongoing experimentation without developer dependency.
  • User-Friendly Content Management
    The backend enables quick updates, campaign-specific adjustments and controlled testing, ensuring marketing teams can respond rapidly to performance insights.

What Our clients say….

  • Bec conducted a thorough audit & identified opportunities to vastly improve its look, feel, performance, & overall user experience. Bec explained everything in simple terms, which is nice for those of us who aren’t tech-savvy, and then worked her magic to implement the necessary changes. The results are incredible, and I couldn’t be happier with the improvements. Thanks to Bec, I now have peace of mind knowing my website looks amazing, is fully compliant, and works harder to support my marketing efforts.
    Perpetua Harris
    Copy By Perpetua, Cheshire
  • Bec has been just totally helpful and fantastic all through the process of re-designing my website (and everything else that goes with it!). As a non-tech person, she has taken me step by step through it all and been very patient explaining and hand-holding when I needed it! Bec is just lovely too xx I’ve now got a brilliant and very professional resource that I love. Thank you so much – I’d recommend very highly.
    Lisa Clennell
    Your Happy Customer, Manchester
  • Bright Website Design built my company website a few years ago and as my business has expanded Bec has always been on-hand to make changes, update and ensure our SEO is up to scratch. I have seen our Google listing improve to the extent we no longer run a costly Google Adwords campaign. I look forward to a long continued working relationship.
    Simon Lee
    Outbased Accountancy, Manchester & London
  • Bec at Bright Website design took all the hassle out of building a website, she knew instantly what I wanted and created a website that represents me and my yoga business perfectly. I cannot rate Bec highly enough, she is hugely knowledgeable and also a thoroughly lovely lady to work with. As I have continued to work with Bec over the last two years, she has helped me immensely get to grips with my websites SEO and Google ranking.
    Yoga Alderley Edge
    Cheshire
  • We are delighted with the design and functionality of our new website – it’s not only visually appealing but also user-friendly, providing an engaging experience for our visitors. Additionally, Bec’s commitment to search engine optimization has significantly improved our online visibility. As a result, we have seen a substantial increase in organic traffic to our website, leading to more inquiries and business growth.
    Daniel Kingston
    Kingston Cabinetry, Congleton, Cheshire