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The Warehouse Racking Company Website Logo

The Warehouse Racking Company Website – website redesign UK

Responsive Website Design & Development · SEO Audit & Fix · WordPress Development · Industrial & B2B Website

The Warehouse Racking Company needed a professional website that reflected their specialist industrial offering and generated real business leads. Their previous website suffered from poor SEO, duplicated pages, keyword stuffing and broken contact forms, seriously limiting visibility and enquiry performance. After launching the redesigned site with improved structure and working contact forms, they received a qualified lead the very next day and went on to win a substantial contract with a major UK company.

The Warehouse Racking Company Home Page

overview

To redesign and redevelop a business-critical website that clears out SEO issues, improves user experience, fixes technical faults, and turns passive visitors into solid sales enquiries. The website needed to communicate technical capability clearly, rank for relevant industrial search terms, and provide contact pathways that actually work.

challenges

The existing website was hurting more than helping. Its structure was bloated with duplicate pages and overstuffed with keywords in an attempt to rank, but this was doing the opposite, confusing search engines and diluting relevance.

Every page had a separate contact form, and none of them worked. That meant every opportunity to capture a lead was lost. Visitors were left frustrated, and the business saw little benefit from its online presence.

Without a clear content hierarchy, search engines struggled to understand the core services and industry positioning. Prospects couldn’t easily find key information or reach out, and bounce rates were high.

solutions

Bright Website Design undertook a strategic cleanup and redevelopment of the website, focusing on clarity, performance and real-world results:

  • SEO-Driven Architecture
    The website was rebuilt with a clean, logical structure that search engines can easily crawl and understand. Duplicate pages were consolidated, irrelevant keyword stuffing removed, and on-page SEO was implemented thoughtfully with targeted terms that reflect real user intent in industrial racking and warehouse solutions.
  • Professional, Growth-Focused Copy
    Copy was rewritten to communicate technical expertise in straightforward terms that both users and search engines appreciate. This strengthened relevance across key search phrases without sacrificing clarity or tone.
  • Responsive Design Across Devices
    The new layout delivers a consistent and professional experience on desktop, tablet and mobile — ensuring that decision-makers in logistics, operations and procurement can access information quickly and reliably.
  • Single, Centralised Contact Pathways
    Rather than multiple broken forms scattered across pages, we implemented a centralised, fully tested contact form that works site-wide. Call-to-action placement was refined to make it easy for visitors to submit enquiries no matter where they are on the site.
  • User-Friendly Content Management
    Built on WordPress with intuitive editing tools, the team can now update pages, publish case studies and keep content fresh without technical hurdles.
  • Conversions First
    By simplifying the journey from landing to enquiry, and by fixing the technical bottlenecks that were killing leads, the site was positioned not just as a brochure but as a sales-ready platform.
  • Immediate Results
    Within 24 hours of launching the redesigned site, The Warehouse Racking Company received a completed contact form from a major UK organisation. That lead resulted in a significant contract — a powerful demonstration of how fixing visibility, usability and trust can translate directly into business growth.

Results

Within 24 hours of launching the new website, The Warehouse Racking Company received a completed contact form enquiry. That enquiry converted into a significant UK contract shortly afterwards.

However, the result was not coincidence.

The previous website had multiple technical and structural issues:

  • 96 pages of near-duplicate, keyword-stuffed content
  • Broken contact forms on multiple pages
  • Separate forms per page, none reliably working
  • Poor user journey and unclear calls to action
  • Limited search engine visibility

The redesigned website delivered:

  • Clean, structured and original content
  • Consolidated and fully tested contact forms
  • Clear enquiry pathways and calls to action
  • Improved technical SEO structure
  • Stronger trust signals and professional presentation

The outcome was immediate.

By removing barriers to enquiry and improving clarity, the website began converting visitors from day one. The first enquiry submitted through the new system led to a major UK contract, demonstrating how strategic structure and SEO-led design directly impact commercial performance.

What Our clients say….

  • Bec conducted a thorough audit & identified opportunities to vastly improve its look, feel, performance, & overall user experience. Bec explained everything in simple terms, which is nice for those of us who aren’t tech-savvy, and then worked her magic to implement the necessary changes. The results are incredible, and I couldn’t be happier with the improvements. Thanks to Bec, I now have peace of mind knowing my website looks amazing, is fully compliant, and works harder to support my marketing efforts.
    Perpetua Harris
    Copy By Perpetua, Cheshire
  • Bec has been just totally helpful and fantastic all through the process of re-designing my website (and everything else that goes with it!). As a non-tech person, she has taken me step by step through it all and been very patient explaining and hand-holding when I needed it! Bec is just lovely too xx I’ve now got a brilliant and very professional resource that I love. Thank you so much – I’d recommend very highly.
    Lisa Clennell
    Your Happy Customer, Manchester
  • Bright Website Design built my company website a few years ago and as my business has expanded Bec has always been on-hand to make changes, update and ensure our SEO is up to scratch. I have seen our Google listing improve to the extent we no longer run a costly Google Adwords campaign. I look forward to a long continued working relationship.
    Simon Lee
    Outbased Accountancy, Manchester & London
  • Bec at Bright Website design took all the hassle out of building a website, she knew instantly what I wanted and created a website that represents me and my yoga business perfectly. I cannot rate Bec highly enough, she is hugely knowledgeable and also a thoroughly lovely lady to work with. As I have continued to work with Bec over the last two years, she has helped me immensely get to grips with my websites SEO and Google ranking.
    Yoga Alderley Edge
    Cheshire
  • We are delighted with the design and functionality of our new website – it’s not only visually appealing but also user-friendly, providing an engaging experience for our visitors. Additionally, Bec’s commitment to search engine optimization has significantly improved our online visibility. As a result, we have seen a substantial increase in organic traffic to our website, leading to more inquiries and business growth.
    Daniel Kingston
    Kingston Cabinetry, Congleton, Cheshire